Press & Media | Shea Butter Market

Shea Butter Market in the media. Founder Gifty Serbeh-Dunn and the company's direct-trade work with the Tapko Widow's Group in Ghana have been covered by regional press, national broadcast and business podcasts. This page collects the coverage in one place. For interview requests, images or product samples, email info@sheabuttermarket.com.

Coverage

  • CBC Radio One, "On the Island" with Gregor Craigie — Gifty Serbeh-Dunn interviewed live on what Shea Butter Market is doing on Vancouver Island and in Ghana.
  • Cowichan Valley Citizen — "Business notes: Shea Butter Market uses ancient methods to keep skin healthy and young" (Robert Barron). A profile of Gifty, the Shawnigan Lake studio, and the women of Kperisi village who produce the shea. Read the article
  • Canada's Podcast — "Gifty Serbeh-Dunn Interview — Vancouver": how Shea Butter Market was built to create an all-natural beauty product while supporting widows and their families in Ghana. Listen on Audible
  • Merridale Cidery & Distillery — "Announcing the Merridale Wellness Line": a Cowichan Valley collaboration made by Shea Butter Market, chosen "because of her connections and dedication to working with women in Ghana." Read the announcement
  • Upper West Region, Ghana — project update — Gifty Serbeh-Dunn and the Tapko Widow's Group, from the Wa region where our shea is produced. Read the update
  • In Your Dream — Entrepreneur Q&A — Gifty on growing up in Ghana, the women who asked her to create work for them, and starting Shea Butter Market. Read the interview

Fast facts for journalists

  • Founded: 1999, Mill Bay, British Columbia, by Gifty Serbeh-Dunn, who grew up in Northern Ghana and moved to Canada in 1981.
  • Founding moment: 2003 — Gifty meets the Tapko Widow's Group near Wa, Ghana, and buys their first 1,000 pounds of hand-processed shea butter on the spot.
  • Today: a studio in Shawnigan Lake on Vancouver Island; more than sixty handcrafted, Health Canada-compliant products; bulk unrefined shea for makers; private label manufacturing for brands across North America.
  • Giving: a premium price to producers and two percent of net profits to education for the widows and their children.
  • Contact: info@sheabuttermarket.com · 1855 Renfrew Rd, Unit 2, Shawnigan Lake, BC

Boilerplate

Shea Butter Market is a Vancouver Island skincare manufacturer founded by Gifty Serbeh-Dunn, who grew up in Northern Ghana and began making shea skincare in her Mill Bay kitchen in 1999. Since 2003 the company has bought unrefined shea butter directly from the Tapko Widow's Group near Wa, Ghana, paying a premium price and funding education for the widows' children with 2% of net profits. From its Shawnigan Lake studio it handcrafts more than sixty Health Canada-compliant products, supplies bulk unrefined shea to makers, and manufactures private label skincare for brands across North America. sheabuttermarket.com